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A kinder, friendlier Live Nation Entertainment? Cheaper tickets com...



July 16, 2010

After noting during an investors meeting that ticket sales for the top 100 touring bands are down 12% this year, Live Nation Entertainment's major executives went on the defensive
Thursday, blaming the press for "scaring" artists from touring
and arguing that acts need to alter their pricing strategies. 

The company's CEO, Michael Rapino, and executive chairman, Irving Azoff, painted a grim picture for the second half of 2010 yet noted that major artist tours, and a more customer-service-focused approach, were
on tap for 2011. 

Journey, Kenny Chesney, Neil
Diamond
, Van Halen and Fleetwood Mac
were among the artists cited by Azoff as plotting outings in 2011. He
added that Christina Aguilera, whose 2010 summer tour
was taken off the docket, would be on the road next year. He also noted
that more dates are on the horizon from the cast of "Glee,"
the hit Fox musical-comedy.

More: http://latimesblogs.latimes.com/music_blog/2010/07/a-kinder-friendl...

Tags: NEIL DIAMOND, Neil Diamond tickets, Neil Diamond tour

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Great news!! Made my day!!
Mine, too, and it sounds like a tour and not a Vegas thing. I didn't mind either way, it's just great to hear some news about Neil making some Beautiful Noise.
The rest of this article is also fascinating. Here's another snip. This one is about ticket prices.

... snip

To that end, Live Nation Entertainment promised that "dynamic pricing," which would add numerous pricing tiers, would be more widely implemented in 2011.The company's executives said they were months away from introducing a ticketing inventory system that can adjust prices in real time.

Think of the future of buying a concert ticket not too unlike that of buying an airline ticket, in which the price can go up or down in the days leading up to an event based solely on demand.

"The front row is [worth] a whole different price than even 10 rows back, or 100 rows back," Rapino said. "You can now get more creative with the artist and price the house differently. That gives you a chance to bring the back-end of the house way down."

As an example, Azoff pointed to a recent Eagles date in Sacramento. Tickets, he said, were as low as $28 for what the commoners may refer to as the nosebleed seats. The top non-VIP tickets at Eagles concerts are running around $200 this summer.

The cheaper options, however, don't come without a cost, and getting a prime seat won't be any easier. At the the Eagles' gig in Sacramento, for instance, Azoff noted that the "front 24% of the house was priced significantly higher" than it had been in the past.

The graphic at the top of this post, which the company offered during its presentation for investors, is an example or a proposed pricing scale. While the lowest third of tickets are indeed cheaper, prices for about half of the house are shown to be rising.

It's an attempt, Azoff and other Live Nation executives said, to capture the money the company believes is being lost to the secondary market. In fact, Garner argued that front-row seats at most concerts are under-priced,

If a $100 seat, for instance, sells through a broker for $400, Garner put forth that the ticket should therefore cost $400 from the start, although he wasn't able to answer how the secondary market would further adjust and inflate prices.
If he visits England...I'll be there, can't wait...love him, love him, love him! Can never get enough of our Neil!
hope he dos tour in england how do i fine out
Wonderful to hear that I'm so glad he's touring......
Hi Alyce V do you know if NEIL DIAMOND is comming too IRELAND

Hope to here from you soon
Billy Meade
This is the news I've been waiting to hear! I am soooooooo happy!!!!! I just hope he tours Indianapolis or somewhere near there. I will get there for sure. I just can never get enough of Neil!
Oh, it would be great if Neil goes once more on tour.
Might see him in Germany 5 spots live. Last in June, 2008.
The concert hall was terrible, but Neil was wonderful. I find he becomes live better and better.
I do not think that he comes in 2011 to Germany.
But I will see him, all the same where! Best in New York, it is a great town and I love them, in Madison Square guards.
NeilLove Antonia.
I hope Neil tours the UK. I've never seen him live and would love the opportunity to go.
Can anyone reassure me? There is still nothing on his official site. I am spoiled so insist on the best seats. Sorry to hear if I understand correctly that premium seats will be more costly.

Iris Beyer
Iris, I think it will be awhile before it's "official" or has been in the past tours. I think we should start a pool for when the announcement will be and when and where the tour will begin.

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